Shoot Production and Art Direction
TenTen
Photo and video is a major aspect of restaurant marketing — show, don’t tell. I worked dozens of shoots across three brands at Nova Hospitality.
The process included:
Mood and concept development with Creative
Drafting shot lists
Coordination with Operators, Photographers, and Videographers
Providing art direction throughout the shoot
The Results: Stunning photos that are in line with the brand identity, storytelling, and mood. These photos perform well for the website, social media, and public relations.
Team:
Creative Director, Letitia Smith
Senior Marketing Manager, JoAnna Kopp Photographer, Eric Shaughnessy
Social Media Specialist, Julie Wong
Sales and Marketing Coordinator, Tera Tanguma