Shoot Production and Art Direction

TenTen

Photo and video is a major aspect of restaurant marketing — show, don’t tell. I worked dozens of shoots across three brands at Nova Hospitality.

The process included:

  • Mood and concept development with Creative

  • Drafting shot lists

  • Coordination with Operators, Photographers, and Videographers

  • Providing art direction throughout the shoot

The Results: Stunning photos that are in line with the brand identity, storytelling, and mood. These photos perform well for the website, social media, and public relations.

Team:
Creative Director, Letitia Smith
Senior Marketing Manager, JoAnna Kopp Photographer, Eric Shaughnessy
Social Media Specialist, Julie Wong
Sales and Marketing Coordinator, Tera Tanguma

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