Events Marketing
for Devil May Care
Devil May Care, an underground Mediterranean lounge tucked away in downtown Austin, has a weekly lineup of creative and engaging programming. We built targeted landing pages for the events, each fully optimized with keywords, photo, video, lead forms, and crystal-clear CTAs. We announced and continuously marketed the events via social and e-mail. We started to curate Spotify playlists, as well, which were popular with our followers on social media.
Each launch took a coordinated, interdepartmental effort, with full collaboration between Marketing, Creative, Sales, and Operations.
Underground Sounds:
Wednesday Night Jazz
In partnership with Monks Jazz
The Groove:
Thursday Night R&B
Featuring a rotation of resident DJs
Sunday Brunch
In partnership with
When Where What Austin
Team:
Marketing Director, Katia Kravtchenko
Creative Director, Letitia Smith
Director of Sales and Guest Relations, Lizzie Camlin-Irving
Operations Director, Sam Tiano
Brand Marketing Manager, JoAnna Kopp
Social Media Specialist, Julie Wong
Sales and Marketing Coordinator, Tera Tanguma
Videographer, Jacob Weber/White Light Exposure
Team:
Brand Marketing Manager, JoAnna Kopp
Sr. Graphic Design Manager, Emily O’Hearn
Social Media Specialist, Julie Wong
Sales and Marketing Coordinator, Tera Tanguma
Graphic Design, Britt Warren/White Light Exposure
Team:
Marketing Director, Katia Kravtchenko
Creative Director, Letitia Smith
Director of Sales and Guest Relations, Lizzie Camlin-Irving
Operations Director, Sam Tiano
Brand Marketing Manager, JoAnna Kopp
Social Media Specialist, Julie Wong
Sales and Marketing Coordinator, Tera Tanguma
Videographer, Jacob Weber/White Light Exposure