SEO + SEM

for The Well

When I first joined Nova Hospitality, The Well (a healthy outpost in downtown Austin) ranked poorly in search — it was buried so deep that it didn’t appear at all. Over the course of six months, I turned around The Well’s online presence: I integrated it with Google Ads and Analytics, I built keywords lists and targeted landing pages, and developed the website with consideration to the user journey and full marketing funnel.

Below are my two favorite projects for The Well’s SEO + SEM overhaul.

Targeted Landing Pages for Paid Search

  • Fully optimized and threaded with keywords

  • Testimonials for authority

  • High ad quality, low bounce rate

Private Events Funnel for Qualified Leads

  • Fully optimized and threaded with keywords

  • Earned a 17.4% conversion rate that increased private events revenue by 160%

Team:
Creative Director, Letitia Smith
Brand Marketing Manager, JoAnna Kopp

Team:
Director of Sales and Guest Relations, Lizzie Camlin-Irving
Brand Marketing Manager, JoAnna Kopp
Sales and Marketing Coordinator, Tera Tanguma

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