Content Design
Waldorf Astoria Amsterdam
As a history buff, I was excited to work on Waldorf Astoria Amsterdam. The hotel itself is a row of six 17th century palaces on the legendary Gentlemen’s Canal, each with its own character and history from when the city was the mercantile capital of the world.
Challenge
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Waldorf Astoria Amsterdam had a very basic website. It was time to bring the hotel onto the Curated platform with a bespoke build, stunning images, and descriptive copy.
The hotel provided historic documents, images, brochures, and more for my research, which I wove into each page of the site. I did it in a way that was readable without bulk and would invoke curiosity.
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The former Hotel Info page was very basic.
Strategy
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Wireframe
Sitemap deck presentation for hotel stakeholders
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Sitemap
Built in Mural with Wordpress CMS components
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Copywriting
Research from hotel assets and historical sources
Written for clarity, readability, and length
Results
115% increase in monthly site visits post-launch.
Homepage above the fold
Suites feature to drive bookings
Accordion and gallery used for history
Custom icon grid for Weddings
Weddings venues and services
Team:
Content Designer, JoAnna Kopp
UX Designer, Karen Harrison
Developer, Jamie Burleigh
Project Manager, Nicola Garman